There is long standing battle between engineers and other departments like marketing. And very often they are going out of sync. For example, engineering team would like to produce nest product and it became quite expensive. Or marketing team forces engineering team to product cheap product and it is not reliable. Sometimes it moves company to quite bad spot. Let me explain in detail.

Long time ago I dreamed about Logitech high end gaming mouse. I thought that Logitech is the best in that area. And some time ago I got it as present. It was great mouse, but left mouse button stopped working after 2 years. It was $120 dollars mouse and to be honest I didn’t even play