I have iPhone and many people asking me why iPhone doesn’t have ability to insert SD card to extend storage. And I decided to explain it here. But before I would like to put disclaimer: I’m not Apple fun. I use only iPhones from their products. For Steve Jobs is good manager and not an icon and so on.  

From technical side it is totally not a problem. Apple can do it without any problem and it is not expensive. But why they didn’t do it then? Well I have to admit what Apple does differently is to look at product not as list of features but as whole experience. And from that experience external SD card doesn’t look